The simple answer is so you have someone in your corner that has the experience and knowledge to help you win financially. A financial coach is similar to using a personal trainer or sports coach. In each of these cases the coach uses his/her experience and knowledge to help you reach your goals quickly and efficiently. Our financial coaches are here to help ENLIGHTEN, EQUIP and EMPOWER you on your financial journey. We will help you build a financial plan, eliminate debt, build savings (kids college, cars, etc), plan for retirement and reach whatever other financial goals you may have. The end result will be a step-by-step plan to help you reach those goals in the most efficient and sustainable way possible.